Whaiora
Whaiora means 'the pursuit of wellbeing,' and it’s this mantra that sparked the idea to create an all-natural smoothie blend with people's health and convenience front of mind.
The Whaiora whanau went on a quest around the world to source the finest ingredients. The result is a product that perfectly combines whole foods and science, with an identity that embodies the values of kaitiakitanga.
The design goal was to create a premium brand that appeals to lifestylers in New Zealand and Asia while staying true to its Maori roots.
Whaiora was a true collaborative effort from graphic designers, brand strategists, copywriters, web developers, packaging design, and illustration.
Brand identity
Packaging design
Social media design & strategy
Print collateral design
Web design
Botanical illustrations by Kelly Thompson.
Photography by Tam West and Jackson Bright.
Project completed in 2017 under the guidance of Legend.